RCA Records are associated with a number of recording innovations, including the sales of the first 7-inch 45 RPM records to the public. RCA had previously pioneered the 33 RPM format in shellac: which they reintroduced for long play vinyl 33 RPM records, in the 1950's. They pressed lp's with the branding Dynaflex in the 1970's, although they did not persevere with this technology.
The RCA logo, in a hand-drawn, extra-bold custom sans-serif font, was adopted in 1968.
The record label company sleeves used a simple green and white pattern, in the 1970's.